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From Data to Decision:

LeanSigma Baseline Analysis for Strategic Project Selection

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Thank you for downloading From Data to Decision: LeanSigma Baseline Analysis for Strategic Project Selection by John J. Murphy. A copy has also been sent to your email.

If effective project selection is a challenge for your organization, John offers a free 15-min call to talk through how Baseline Analysis could help. Book a call →

What’s inside

Five Ideas That Change How You Pick Projects.

  • The Baseline Analysis Method — A quick, cross-functional, data-driven application of DMAIC — used at a high level to find and charter the “systems” projects that actually matter, instead of chasing volumes of disconnected fixes.

  • The “Ugly Babies” — How a team surfaces its top-ten Undesirable Effects — backed by data, not opinion — so the leadership team can’t argue its way past the brutal facts of the current state.

  • The Five Sub-Team Data Model — Market, Process/Flow, Organization, Support Systems, and Financial — the five lenses a Baseline team uses to collect representative data without drowning in it.

  • The Contract for Change — A real, signed deliverable — used by organizations including divisions of the U.S. Navy — that locks leadership into 3–5 priority projects, with resources, sequencing, and expected benefits attached.

  • The Five-Day Event, Hour by Hour — Exactly what happens from Monday’s current-state mapping to Friday’s signed charter — including the two leadership briefings that keep the whole thing honest.

“Ten different projects aimed at ten different symptoms, or one project strategically determined to eliminate eight of those ten — plus a couple of “Just Do It” to pick off the rest. That’s the choice Baseline Analysis puts in front of a leadership team.”

— John J. Murphy · Change Mastery Expert
38
Years of methodology
50+
Countries Trained
1,000+
Trained at ADP Alone
FREE
No Cost, No Catch
Who wrote this

John J. Murphy

Author of 20 books, keynote speaker, and management consultant with 38 years of experience inside Fortune 100s, the US military, hospitals, universities, and organizations across 50+ countries.

MSN Top 10 Leading Speaker 2025. Selling Power Leading Consultant 2025.

Where this comes from​​

One Process. Every Function

The DMAIC structure in this guide is the same one John uses to run real five-day Baseline Events: define the current state, measure it with real data, analyze it for root causes, chart the improvement projects, and control the rollout with a signed commitment from leadership.

Organizations including divisions of the U.S. Navy have used the resulting “Contract for Change” as a visible symbol of leadership’s sponsorship — not theory, a documented process used across industries.

What comes next​

A Conversation, If You
Want One.

At the end of the guide, there’s an invitation. If your organization has more projects than focus — and priorities keep drifting 12–18 months into an initiative — John offers a free 15-minute call to talk through where a Baseline Analysis might fit.

What happens after you download​

Four Simple Steps —

No Surprises.

  • Step 1 — Right now
    The guide arrives in your inbox: Immediately after you submit. A PDF download link, a one-paragraph note from John, and nothing else.

  • Step 2 — Day 3

    One follow-up email: “Did any of the ten symptoms sound like your organization” A soft nudge toward the Baseline Analysis method, or a reply straight to John.

  • Step 3 — Day 7
    The call invitation: “I’m happy to walk you through where Baseline Analysis fits your priorities . No commitment. 15 minutes.” One link to schedule.

  • Step 4 — After That
    Only what you want: Occasional notes from John when something is worth sharing. One-click unsubscribe, always. Your inbox is not a sales funnel.