Free Guide · Instant Download

Baseline Analysis:

A Proven Method for Strategic Project Selection

and Executive Alignment

Baseline Analysis ebook cover

Get Instant Access​

Download your free copy.

Enter your details below to open the guide right away. We’ll also send a copy to your inbox, along with occasional notes from John.

By submitting this form, you agree to receive emails from John J. Murphy. You can unsubscribe at any time using the SafeUnsubscribe® link at the bottom of every email.

What’s inside

    • Why so many Operational Excellence initiatives stall 12 to 18 months in, and how busy teams end up working hard on projects that never reach the customer or the bottom line

  • How Baseline Analysis applies DMAIC at the enterprise level to find the root causes behind multiple undesirable effects at once, so one well-chosen project can clear out eight of ten symptoms

  • How to scope the analysis around one key customer and value stream so you get representative data without drowning in it

  • Who belongs on the Baseline team, why 10 to 15 credible, cross-functional people make the difference, and what the five data-collection sub-teams look for in the four weeks before the event

  • A day-by-day walkthrough of the five-day Baseline Event, from turning raw data into a top ten list of undesirable effects to the final leadership briefing

  • The Contract for Change, a signed agreement between the Baseline team and the leadership team that commits everyone to 3 to 5 priority projects, the same tool divisions of the U.S. Navy have used to keep sponsorship visible

 

“Without context, content often carries little weight. People just don’t understand why something is important or how it impacts the bigger picture.“

— John J. Murphy · Change Mastery Expert
38
Years of methodology
50+
Countries Trained
1,000+
Trained at ADP Alone
FREE
No Cost, No Catch
Who wrote this

John J. Murphy

Author of 20 books, keynote speaker, and management consultant with 38 years of experience inside Fortune 100s, the US military, hospitals, universities, and organizations across 50+ countries.

MSN Top 10 Leading Speaker 2025. Selling Power Leading Consultant 2025.

Where this comes from​​​​

Three Decades of Baseline Events. Real Leadership Teams.

The Baseline Analysis method in this guide comes straight from the events John has facilitated with manufacturers, service organizations, healthcare systems, product development teams, and government groups around the world. In all those years, no one has walked out saying they didn’t learn anything new. The usual reaction is closer to “I had no idea we had that many disconnects.”

What comes next​​

A Conversation, If You
Want One.

At the end of the guide, John invites you to talk through your own situation. If your organization has more projects than it can finish, or your leadership team isn’t aligned on which ones matter most, he offers a free 15-minute call to help you think it through.