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Stop Putting Band-Aids on It.

The Executive’s Guide to Finding Real Root Cause

Jonh J Murphy Lead Magnet

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While you read — if the Five Whys framework resonates with your situation, John offers a free 15-min call to help you find the real root cause. Book a call →

What’s inside

  • The Five Whys framework — Toyota’s most powerful root cause tool, explained in plain language with a step-by-step walkthrough

  • The headache/hips analogy — Why the problem you keep fixing is almost never the real problem

  • A full business case walkthrough — Recurring customer complaints traced through all five levels to root cause and fixed in five days

  • The Five Whys template — A fillable framework you can use on a real problem in your own organization this week

  • The DMAIC framework — How to go from diagnosis to lasting change so the problem never comes back

“The headache keeps coming back. That’s not a head problem. Your hips are out of alignment — and until you fix that, no amount of aspirin is going to help.”

— John J. Murphy · Change Mastery Expert
38
Years of methodology
50+
Countries Trained
1,000+
Trained at ADP Alone
FREE
No Cost, No Catch
Who wrote this

John J. Murphy

Author of 20 books, keynote speaker, and management consultant with 38 years of experience inside Fortune 100s, the US military, hospitals, universities, and organizations across 50+ countries.

MSN Top 10 Leading Speaker 2025. Selling Power Leading Consultant 2025.

Where this comes from

38 Years.
Real Organizations.

The Five Whys framework in this guide is the same tool John has used with ADP (1,000+ trained), Wiley (18 Kaizen events), GSK, Raytheon, Eli Lilly, Martin, the CIA, the US Navy, and dozens more.

Not theory — documented results from real engagements.

What comes next

A Conversation, If You
Want One.

At the end of the guide, there’s an invitation. If the Five Whys resonates and you’re thinking about a problem in your own organization that keeps coming back — John offers a free 15-minute call.

No agenda. No pitch. Just the conversation.

What happens after you download

Four Simple Steps —

No Surprises.

  • Step 1 — Right now
    The guide arrives in your inbox: Immediately after you submit. A PDF download link, a one-paragraph note from John, and nothing else. → Instant delivery

  • Step 2 — Day 3

    One follow-up email: “Did anything in the guide hit close to home?” A soft invitation to try the Five Whys Bot on Fuel AI, or to reply directly to John. → 3 days later

  • Step 3 — Day 7
    The call invitation: “I’m happy to walk you through the Five Whys on your specific situation. No commitment. 15 minutes.” One link to schedule. → 7 days later

  • Step 4 — After That
    Only what you want: Occasional notes from John when something is worth sharing. One-click unsubscribe, always. Your inbox is not a sales funnel. → Your call