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Stop Putting Band-Aids on It.

The Executive’s Guide to Finding Real Root Cause

Jonh J Murphy Lead Magnet

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What’s inside

  • The Five Whys framework — Toyota’s most powerful root cause tool, explained in plain language with a step-by-step walkthrough

  • The headache/hips analogy — Why the problem you keep fixing is almost never the real problem

  • A full business case walkthrough — Recurring customer complaints traced through all five levels to root cause and fixed in five days

  • The Five Whys template — A fillable framework you can use on a real problem in your own organization this week

  • The DMAIC framework — How to go from diagnosis to lasting change so the problem never comes back

“The headache keeps coming back. That’s not a head problem. Your hips are out of alignment — and until you fix that, no amount of aspirin is going to help.”

— John J. Murphy · Change Mastery Expert
38
Years of methodology
50+
Countries Trained
1,000+
Trained at ADP Alone
FREE
No Cost, No Catch
Who wrote this

John J. Murphy

Author of 20 books, keynote speaker, and management consultant with 38 years of experience inside Fortune 100s, the US military, hospitals, universities, and organizations across 50+ countries.

MSN Top 10 Leading Speaker 2025. Selling Power Leading Consultant 2025.

Where this comes from

 

38 Years.
Real Organizations.

 

The Five Whys framework in this guide is the same tool John has used with ADP (1,000+ trained), Wiley (18 Kaizen events), GSK, Raytheon, Eli Lilly, Martin, the CIA, the US Navy, and dozens more.

Not theory — documented results from real engagements.

What comes next​​

A Conversation, If You
Want One.

At the end of the guide, John invites you to talk through your own situation. If your organization has more projects than it can finish, or your leadership team isn’t aligned on which ones matter most, he offers a free 15-minute call to help you think it through.